Post by account_disabled on Jan 10, 2024 9:55:32 GMT
How it's working? The key to success is proper search engine optimization. Remember that SEO activities can be divided into those that affect the entire website (optimizing loading time, increasing the authority of the website, the way the code is written and much more) and those that are more focused on a specific subpage (content, meta title and descriptions, header structure, etc.). In the first case, we correct the "statistics" for all subpages, and in the next case, a specific subpage. Today we will focus on case 2, specifically category subpages. But before we get to that… Your actions may not bring results Be aware that there may be a critical error in your online store , due to which all your actions may bring practically no results (blocked or difficult indexing, page loading time counted in generations, use of prohibited techniques causing penalties, terrible information architecture and much more) .
Without some grounding in technical SEO and spotting errors through auditing, your site may simply “not rank.” Okay, let's get down to specifics. 168000% Annual Investment Returns!? In order not to be false, I will now introduce you to one of our client's salespeople, i.e. one Email List of the category pages. We invested PLN 40 in it (this is approximately how much a good description of a category of this length would cost, but we made it ourselves). It brings us approximately PLN 67,000 in revenue annually. How is this possible? The salesperson manages to bring about a thousand website visits a month to the store. Dane z Google Search Console The conversion rate in this store is approximately 2% (i.e. 2% of visits result in a purchase), and the average order value is PLN 280. Now we all grab our calculators and multiply 1000×0.02 (conversion factor).
We multiply the obtained result (20) by the number of months and get 240. Now we divide it by the average order value (280) and we get PLN 67,200 . When investing PLN 40, the return on investment is 168,000%. This is, of course, a simplification because, as I have already mentioned, the position of our website is influenced by other factors. Additionally, we conduct very extensive marketing activities, which certainly have a significant impact on the final result. However, we observed an increase in position and traffic after optimizing this subpage. The red dot marks the moment of subpage optimization It should be noted that nothing in Google is given forever. One day you will celebrate and open the most expensive 200-year-old wine, and some time later you will wonder "what went wrong." It's a hard life with algorithms. However, with appropriate optimization, the long-term trend will be growing (despite temporary or even seasonal fluctuations in positions). Let's move on to our guide part.
Without some grounding in technical SEO and spotting errors through auditing, your site may simply “not rank.” Okay, let's get down to specifics. 168000% Annual Investment Returns!? In order not to be false, I will now introduce you to one of our client's salespeople, i.e. one Email List of the category pages. We invested PLN 40 in it (this is approximately how much a good description of a category of this length would cost, but we made it ourselves). It brings us approximately PLN 67,000 in revenue annually. How is this possible? The salesperson manages to bring about a thousand website visits a month to the store. Dane z Google Search Console The conversion rate in this store is approximately 2% (i.e. 2% of visits result in a purchase), and the average order value is PLN 280. Now we all grab our calculators and multiply 1000×0.02 (conversion factor).
We multiply the obtained result (20) by the number of months and get 240. Now we divide it by the average order value (280) and we get PLN 67,200 . When investing PLN 40, the return on investment is 168,000%. This is, of course, a simplification because, as I have already mentioned, the position of our website is influenced by other factors. Additionally, we conduct very extensive marketing activities, which certainly have a significant impact on the final result. However, we observed an increase in position and traffic after optimizing this subpage. The red dot marks the moment of subpage optimization It should be noted that nothing in Google is given forever. One day you will celebrate and open the most expensive 200-year-old wine, and some time later you will wonder "what went wrong." It's a hard life with algorithms. However, with appropriate optimization, the long-term trend will be growing (despite temporary or even seasonal fluctuations in positions). Let's move on to our guide part.