Post by account_disabled on Jan 27, 2024 3:43:13 GMT
Why is specificity so important to SEOs and developing SEO plans?
If you work with clients, how often have you heard, “we just want more revenue.” Usually, clients in this position don’t have a firm grasp of what drives revenue from digital marketing and thus pass the task onto the SEO of figuring out how to achieve it.
The wrong approach is to agree to drive more revenue. The better approach is to get as specific as possible about how much growth can be produced and, specifically, what needs to be done to achieve it.
Many of us have invested sweat and blood to master DB to Data assessing this from a distance and providing accurate answers.
Let’s say we will increase revenue, but we don’t assign any specificity:
Lack of feedback: A few months in, we won’t have real-time feedback on what we are doing on-track or off-track.
Inability to make audibles and pivots: When we develop the plan, we won’t adjust the parameters to be in accordance with a specific number, e.g., how many content pieces or how much effort should go into link building.
Focus on the wrong things: We might engage in many in SEO theory (e.g., adding alt tags to all images) instead of recognizing our time constraints and executing the work that can actually deliver on our goals.
Without these detailed targets, we’re navigating without a compass, unable to genuinely measure whether our strategies are fruitful. This not only stunts our growth and expertise in SEO but also robs us of the chance to refine our approaches for future projects based on past insights.
If you work with clients, how often have you heard, “we just want more revenue.” Usually, clients in this position don’t have a firm grasp of what drives revenue from digital marketing and thus pass the task onto the SEO of figuring out how to achieve it.
The wrong approach is to agree to drive more revenue. The better approach is to get as specific as possible about how much growth can be produced and, specifically, what needs to be done to achieve it.
Many of us have invested sweat and blood to master DB to Data assessing this from a distance and providing accurate answers.
Let’s say we will increase revenue, but we don’t assign any specificity:
Lack of feedback: A few months in, we won’t have real-time feedback on what we are doing on-track or off-track.
Inability to make audibles and pivots: When we develop the plan, we won’t adjust the parameters to be in accordance with a specific number, e.g., how many content pieces or how much effort should go into link building.
Focus on the wrong things: We might engage in many in SEO theory (e.g., adding alt tags to all images) instead of recognizing our time constraints and executing the work that can actually deliver on our goals.
Without these detailed targets, we’re navigating without a compass, unable to genuinely measure whether our strategies are fruitful. This not only stunts our growth and expertise in SEO but also robs us of the chance to refine our approaches for future projects based on past insights.